Free guides to help pool builders win more projects.
Plain-English advice on budgets, leads, Google, reviews, and seasonality, written only for pool builders.
How to choose a pool builder marketing agency: 12 questions to ask
Every pool builder marketing agency claims to be the best. Here are the questions that separate the agencies that grow your business from the ones that only send reports.
Read the guide →Exclusive vs. shared pool leads: which is better for pool builders?
Shared pool leads look cheap until you count the projects they close. How to compare exclusive and shared swimming pool leads on cost per signed project.
Read the guide →Google Business Profile for pool builders: a complete setup checklist
A step-by-step Google Business Profile checklist for pool builders, from categories and service areas to photos, posts, and reviews, to rank in the map pack.
Read the guide →How much does pool builder marketing cost?
What pool builders actually spend on marketing, how to set a budget from your sales goal, and what agency fees, ad spend, and SEO each cost.
Read the guide →How to get more Google reviews as a pool builder
When to ask, what to say, and how to respond. A practical system for pool builders to earn more five-star Google reviews without breaking the rules.
Read the guide →Local Services Ads for pool builders: how they work and whether they're worth it
How Google Local Services Ads work for pool builders, what it takes to get verified, how pay-per-lead pricing works, and how to get more out of them.
Read the guide →Pool builder marketing ideas: 21 ways to get more pool leads
Practical pool builder marketing ideas that bring in more pool leads, from Google Business Profile and Local Services Ads to project photos, reviews, and follow-up.
Read the guide →The pool builder marketing calendar: what to do every month
A month-by-month pool builder marketing plan that follows how homeowners actually buy pools, from winter research to spring consultations and fall builds.
Read the guide →Rather have us do it for you?
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