Monthly content calendar
A planned mix of finished projects, builds in progress, team stories, and seasonal booking messages.
Social media for pool builders
Social media that shows off your pools and keeps you top of mind.
Pools are made for Instagram and Facebook. We turn your finished projects into a steady stream of photos, video, and stories, and run ads that put your best work in front of local homeowners before they start calling builders.
Why social matters for pool builders
Most homeowners think about a pool for months before they ask for a quote. Social media is where you stay in front of them during that time, so you are the builder they remember when they are ready.
The trouble is consistency. Posting falls to the bottom of the list during the busy season, which is exactly when your best projects are finishing.
What we handle
Post design and copywriting
Posts written in your voice and designed to match your brand, ready for your approval.
Project showcase and video
Short videos and photo stories that show the craft behind your pools, available with the Diamond package.
Facebook and Instagram ads
Local campaigns and remarketing to homeowners who have already visited your website, available with the Diamond package.
How we report social
Every package includes PoolsideIQ, our platform that shows your marketing results as leads.
- Reach and engagement on your posts
- Leads from social and social ads, tracked in PoolsideIQ
- What we published and what is planned next
Questions
Common questions
Do pool builders really get leads from social media?
Social usually works best as a way to build demand and remind past visitors about you, with search and Google ads capturing them when they are ready. Facebook and Instagram ads can produce direct inquiries, especially with remarketing.
Do I need to send you photos?
It helps. We will show you how to capture good phone photos on site, and Diamond clients get project showcase and video content produced for them.
Which packages include social media?
A monthly social and content calendar starts with Platinum. Facebook and Instagram ads and project video are part of Diamond.
Keep exploring
Google Ads
Google Ads and Local Services Ads for pool builders. Campaigns built around real consultation requests, with every call and form tracked in PoolsideIQ.
Reviews & reputation
Get more five-star Google reviews for your pool company. Automated review requests, responses to every review, and reviews that help you rank and win projects.
Website design
Pool builder website design that turns visitors into consultations: fast, mobile-first sites built around your projects, reviews, and lead tracking.
Want this for your pool company?
Book a free strategy call. We will look at your market and tell you where we would start.